With agencies finding harder to recruit talent and trying to diversify risk, it is now common to find business incubators as agency spinoffs.
Within W+K Amsterdam there’s the business unit The Dam Armada, made up of a team of creative developers and designers, turning ideas into products, the first one being FERRY.
Created for designers and developers, the tool consists on FERRYScript (the exporter) and FERRYDocker (the interpreter), converting PSD layers into a production ready set of png and XML files, interpreted by FERRYDocker ready for iOS interfaces.
The tool is on sale now at http://ferry.thedamarmada.com for 14.99 euros, saving a developer a few hours a month of chopping and slicing.